The C Word is Misunderstood
The C Word is Unique
The C Word is A Work of Art
The C Word is How I Make My Living
The C Word is Passed Down from Generation to Generation
The C Word is Cutting Edge
The C Word is Desirable
The C Word is Scottish
The C Word is Craft
After a glittering premiere in Soho, London The C Word has been catapulted onto the silver screen and is now live on STV across Scotland, to catch The C Word on TV checkout the advert schedule .
Watch the ad now...
The C Word - craft - has been laden with cultural baggage, being widely described as 'knick-knacks', 'tat', 'hobbycrafts' and 'handicrafts'. Once thought of as the little sister to visual art and design, craft is now coming of age.
We are taking The C Word campaign on tour, showcasing and promoting the plethora of contemporary craft being produced in Scotland and examining the creativity, skill, time and effort spent making craft pieces. Join us at one of our next events and let us show you the unique, modern and desirable side of craft. Watch this space for details of The C Word on tour or join us on Facebook and Twitter to keep up to speed with The C Word.
Latest from craftscotland on Twitter:
"Craft Scotland's ambitious screen advertising campaign for the 'C' word is to be highly applauded. It is as creative, exciting, energetic and inspirational as the Craft it sets out to promote."Amanda Stucklin, Press & Marketing Officer, The Goldsmiths' Company
"The C Word campaign has propelled craftscotland and all those associated with it, to thrilling new heights. The C Word campaign has made Craft sexy. Yes, sexy."Johanna Basford, Designer Maker, Aberdeenshire
Site © craftscotland / site: Jen Davies for VoxPopulus 2009 / photos: David Grinly for VoxPopulus 2009